To launch a successful subscription business, you need to think like an innovator. But what does that really mean?
Rita McGrath is widely recognized as the premier expert on leading innovation and growth, particularly during uncertain times. A longtime professor at Columbia Business School, Rita is also the author of several bestselling books, including Discovery Driven Growth, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen.
In today's episode, we talk about the right skills to launch, scale and lead a subscription initiative, the neuroscience of the status quo, and the seven archetypes of Innovation.
Other links and resources mentioned:
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their...
In mid-2020, Eric Roza bought CrossFit, Inc. from CrossFit Founder and former CEO, Greg Glassman. The sale was first announced on June 24, 2020,...
Pricing is one of the trickiest parts of building a successful subscription model. You want to make the model simple, transparent and easy-to-understand, but...