Ready to level up your marketing game in a down economy?
Join me as I chat with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research on the impact of financial threats like the cost of living crisis and the looming possibility of a recession on consumer spending habits.
This science-backed discussion is a must-listen. So grab a notebook and buckle up for the best approaches to marketing in tough times...
Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We...
Welcome to a two part episode series on segmentation strategy with White Label Loyalty. This first part focuses on the theory. Starting with the...
This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data...
