This is the second part of my conversation with Dr. Aulona Ulqinaku, an expert in consumer behavior and Associate Professor of Marketing at Leeds University Business School.
We dive into her research to uncover how brands should approach their marketing during times of financial crisis and recession...
This is the second part of my conversation with James MacKenzie, a data expert who’s consulted big businesses on how to get their data...
Looking ahead to 2023, what trends will shape customer loyalty this year? We’ve gathered our expert loyalty predictions so you can get ahead…
Welcome to the second episode of a 3-part episode on Why Loyalty Programs Fail. This is for any business interested in loyalty strategy. We...
